It was a Freeport Boulevard icon. Why the Hollywood Hardware sign moved downtown
Mike Heller couldn’t fathom Hollywood Hardware’s sign going to waste.
The neon sign, which spells out the word “hardware” along the handle of a giant hammer, stood for decades at the family-owned business at 5303 Freeport Blvd. in Sacramento’s Hollywood Park neighborhood. After the store closed in 2024, the sign remained in place before Heller and others helped to relocate it to the roof of Otto Construction near 3rd and R streets.