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Trendy furniture retailer Lovesac coming to Midtown Sacramento

MARRS, Press

Furniture retailer The Lovesac Co. is joining Midtown Sacramento’s Ice Blocks project.

Stamford, Connecticut-based Lovesac (Nasdaq: LOVE) will fill a space between Bluemercury and West Elm, said Ice Blocks developer Mike Heller. The store is expected to open around April, he said. Lovesac will fill 1,133 square feet in Ice Blocks.

“They are a national brand growing at a rapid pace. Their merchandise offerings should do really well in our urban core with all the housing projects springing up all over,” Heller wrote in an email.